Commercials

Automotive Reel

A cut of automotive spots produced on LED volumes — cars driven through real-time worlds and lit in-camera. Nader Almaghraby served as Engine Operator.

Client
Automotive brands · Vū
Role
Engine Operator (Virtual Production)
Year
2024
Deliverables
LED volume shoots · Real-time environments · On-set engine operation
The brief

Automotive advertising lives on motion, reflection, and light — hard to fake on green screen, expensive to chase on location, and unforgiving when the reflections don't read right.

Approach

These spots were shot on LED volumes with real-time environments wrapping the vehicle. As Engine Operator, Nader ran the engine on set — driving the virtual world, matching it to the studio lighting, and keeping it in sync with the camera so reflections and ambience read as real in-camera.

Outcome

Photoreal automotive spots with true in-camera reflections and light — the car sitting inside the world rather than composited over it.

Craft & credits

Engine Operator — Nader Almaghraby. Automotive reel produced on LED volume (Vū).
Tools — Unreal Engine · ICVFX / LED volume · Real-time compositing · Camera tracking

Watch the film

Original film · plays with sound

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